Do you ever get the feeling your horses are laughing at you? Well, if not, this VW commercial shows a group of horses laughing uncontrollably at a man’s inability to park his car. If you try to back up a horse trailer, it can be really difficult and frustrating especially when people are watching. You feel embarrassed and start thinking if I am doing this correctly and then all the pressure is on you.
Fitting the trailer into a tight space does require skills and it’s not easy but it becomes harder when the audience doesn’t consist of humans but of horses who also laugh at you because you don’t know how to park. These horses show no mercy for the poor driver as they hilariously laugh at him. This bunch of mean horses makes the rider feel the pressure and cause a lot of embarrassment to him with their hysterical laughing. The ad went viral with millions of views. “The video proved to be one of the best automotive videos ever tested, scoring significantly above average on key criteria like enjoyment, brand fit and brand appeal,” the research firm says.
“As a result, Volkswagen released the video on YouTube.de, where it was watched over 2 million times and uploaded by others. The video’s success prompted Volkswagen to use it on TV, and at last count, the video had received over 36 million views across all platforms.” Have a look at the video for more and let us know your opinions.